What is Google Tag Manager & How Does it Work?
In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to make an impact online. One tool that has become indispensable for managing and optimizing digital marketing efforts is Google Tag Manager (GTM). Google Tag Manager is a free tool that allows you to configure and rapidly deploy tags on your website or mobile app using a simple web-based interface. It enhances the quantity and quality of information gathered while enabling marketers to quickly apply GTM tags without changing the code. An especially helpful tool is Google Tag Manager when combined with Google Analytics. You can add and edit your own tags for conversion tracking, website analytics, remarketing, and other purposes using Tag Manager. You can change tags whenever you want thanks to the easy design, and there are practically unlimited methods to monitor activity across all of your websites and apps. In this article, we’ll explore what Google Tag Manager is and ...